Knit Privacy Policy

Who are we?

  1. Knit, a division of Pixel Union Design Ltd. (“Knit”, “we”, “us” and “our”), is engaged in the design, re-design, development and facilitation of e-commerce websites and platform migration.
  2. Knit is the controller of the personal data processed under this privacy policy. We can be contacted by email at Knit is committed to safeguarding the privacy of the personal data we collect, use or disclose.

About this privacy policy

  1. This privacy policy tells you about how we use, protect and disclose personal data that we have collected using both offline means (e.g. via phone, mail, in-person meetings and other correspondence) and online means, such as when our website is accessed or applications owned or operated by Knit are used, including and its local sub-domains and our blogs and programs (collectively, the “Site”).
  2. This privacy policy is limited to the personal data that we process as a controller, which predominantly consists of personal data relating to representatives of our corporate clients, partners and vendors.
  3. The Site may contain links to other third-party websites or applications. Please be aware that these websites and applications may collect personal data. These websites and applications may have their own privacy notices or policies.
  4. To the extent any linked websites or applications visited are not owned or operated by Knit please be aware that we are not responsible or liable for the websites’ or applications’ content, any use of the websites or applications, or the privacy and security practices and policies of those websites or applications.

What personal data do we collect?

  1. We may collect the following personal data. Please note that we may combine personal data collected from one source with personal data that we have collected from other sources.

    1. Personal data provided voluntarily, including engaging us for services
      We collect personal data voluntarily provided to us, such as when we are engaged for services. This personal data may include the client representative’s name, email address, other contact details, business information, description of the project and other information provided as part of a client profile.
    2. Correspondence
      We collect personal data when we engage in correspondence, and we will typically keep a record of such correspondence. This correspondence may include contacting us for support. This personal data may include name and contact information, service information, queries, and other personal data provided to us.
    3. Social media information
      We maintain presences on social media platforms including, but not limited to Twitter, Dribble and Linkedin. We collect personal data when individuals interact with us on social media. Please note that these social media platforms may set cookies and other tracking technologies on a device when their pages are visited. The output of such information may be provided to us (usually for statistical purposes to see how users interact with our content on social medial platforms). These social media platforms will also be data controllers of personal data. Information about how they collect and use personal data can usually be found in their respective privacy policies and cookies policies on their websites.
    4. Collection and use of public information
      We may also collect, use, store, transfer, share, and disclose personal data that is publicly available for the purposes set out in this privacy policy.

Why do we use personal data?

  1. We may use your personal data for a variety of business purposes, which we have set out below.

    1. To conduct our business and provide our services and access to our Site
      To conduct our business, including to enable use of our services and Site, to respond to queries, to carry out our obligations arising from any agreements entered into and to contact clients or potential clients in connection with the foregoing.
    2. To provide communications (about updates and changes) and provide support
      To communicate about updates to our terms, services and Site and to provide client support and to respond to requests, comments, questions, or concerns, and to contact clients or potential clients with respect to same. Such communications are provided by various means, including emails, telephone and SMS.
    3. To ensure our Site content is relevant and to maintain the security of our Site
      To ensure that content from our Sites are presented in the most effective and secure manner.
    4. For research and development purposes
      To analyse personal data in order to better understand our services and our clients’ services and marketing requirements, and to better understand our business and develop our services and Site. In order to do this, we may apply profiles based on personal data and behavioural information. Such profiles may be used as part of our advertising, analytics, security and provision of support and we may also anonymise and aggregate such personal data.
    5. To provide marketing materials
      To provide updates and offers, where clients or potential clients have chosen to receive these. We may also use personal data for marketing our own and our selected business partners’ products and services by mail, email, SMS and phone and fax. We may also use personal data to market via social media.

      Where required by law, we will ask for consent at the time we collect the personal data to conduct these types of marketing.Where required by law, we will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent or you may opt-out/change your marketing settings by emailing with a request to be removed.

      Where you subscribe to an online service, the accompanying emails similarly include a pixel. We track your interaction with these emails and our online services to validate attendance for accreditation purposes, to help determine which information is of interest to you and to customise the advertisements you see on our Sites.

      The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should opt-out of email marketing or review emails in plain text format. This information may be connected to your personal identity.
    6. Mobile applications and website analytics
      To understand and analyse online experiences and to determine what events, products and services are likely to be of interest, we may combine visitor session information or other information collected through tracking technologies with personal data.
    7. To enforce our terms and in connection with legal or regulatory obligations
      We may process personal data to enforce our terms and to comply with our legal and regulatory requirements or dialogue with regulators/judicial proceedings/court orders as applicable which may include disclosing personal data to third parties, the court service and/or regulators or law enforcement agencies  in  connection  with  enquiries, proceedings or investigations by such parties anywhere in the world or where compelled to do so.
    8. To reorganise or make changes to our business
      In the event that we: (i) are subject to negotiations for the sale of our business or part thereof to a third party; (ii) are sold to a third party; or (iii) undergo a re-organisation, we may need to transfer personal data to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analysing any proposed sale or re-organisation. We may also need to transfer personal data to that re-organised entity or third party after the sale or reorganisation for them to use for the same purposes as set out in this policy.

Cookies and similar technologies

  1. We use cookies and similar technologies. Cookies are a small amount of information (text files) generated when a website is visited and saved by a web browser in order to remember information. Cookies can be deleted or adjusted using browser settings.

Who do we share personal data with and why?

  1. We may share or disclose personal data for the purposes set out above to third parties. These third parties include:

    1. Service providers
      Such service providers may include:
      • third-party companies to perform functions on our behalf e.g. marketing assistance, postal and email delivery, and customer service;
      • hosts of Knit’s applications and data;
      • software providers;
      • payment card processors; and
      • data storage, data analytics and data processing providers.
    2. Advisors
      Such advisors may include legal, financial, business or other advisors.
    3. Affiliated companies
      As our business continues to evolve, we may acquire, establish or sell business units or subsidiaries. Personal data is one of the business assets that would be transferred in these types of transactions. In such a situation, your personal data would only be used in a manner consistent with this privacy policy.
    4. Third parties as required by law or regulation
      We may disclose personal data as required by law or regulation, and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on Knit.
  2. Our servers, offices and service providers are located in Canada and the United States, and as a result, we may collect, process, store, share, and transfer your personal data in Canada and the United States.
  3. As such, personal data may be accessed by staff or suppliers in, transferred to, and/or stored in Canada and the United States.

How do we protect personal data?

  1. Knit takes commercially reasonable efforts to protect the personal data under its control. Knit utilizes physical, electronic and administrative measures to secure personal data from accidental loss and from unauthorized access, use, alteration and disclosure. The nature of the safeguards will vary depending on the sensitivity of the information that has been collected, the amount, distribution and format of the information, and the method of storage.
  2. Unfortunately, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of it transmitted to our Site or through communications.
  3. If you have any questions or concerns about Knit’s security practices, you can send us an email at

How long do we keep your personal data?

  1. Our retention periods for personal data are based on business needs and legal requirements.
  2. We will retain personal data while we are using it, for purposes detailed above. We may continue to retain it after we have ceased such uses for certain legitimate business purposes. We may also continue to retain personal data to meet our legal requirements or to defend or exercise our legal rights.
  3. The length of time for which we will retain personal data will depend on the purposes for which we need to retain it.

What are your rights?

  1. Knit operates in countries with data protection laws which provide different rights to individuals in respect of access, deletion, rectification and limiting processing of personal data. When a request to exercise certain rights in relation to personal data is made, we will need to check the entitlement prior to answering a request.
  2. In general, the following rights are likely available regardless of where an individual is located:
    • the right to stop receiving marketing communication; and
    • the right to require us to update any inaccuracies in the personal data we hold. In order to assist us with this, please keep the relevant information up to date.

To submit a request regarding personal data by email, please use the contact information outlined below.

Contacting us

  1. If you have any queries or complaints about our use of personal data, please contact us directly at

Updates to this privacy policy

  1. We may review and, if appropriate, update this privacy policy from time to time, and as our services and use of personal data evolves.
  2. We will update the date of this document each time it is changed.

Last update

The privacy policy contained herein became officially effective March 10, 2022.